Web marketing - optimal site arrangement and placement on the net area.
At DS we focus on specification, analysis and solutions, so we are able to anticipate potential problems and solve them through evaluation and management of complex systems.
Employing methods and technologies to suit the individual needs of our clients, we plan and create integrated technical and visual strategies that meet the requirements and agreed budget.
Content management web sites empower their owners to maintain regular web site updates such as recent news, changing text information, add, editing or deleting product items, adjusting and initiating price schedules, applying global discounts, placing items on special offer and or maintaining information relating to account holders.
Managed web site content can be administered, in the case of relatively small sites, via an individual who is granted access with a user name and password. Ideally, and without any prior knowledge of web site administration, an administrator would want to apply changes via a user friendly interface. They don't want to worry about how these changes affect the design of the overall website; they just want to be in control of what they own.
In more complex scenarios the web site content is managed between two databases that both export and import compatible table reports, enabling a website to reflect for example: account user information, global pricing schedules, special price discounts, stock positions, delivery addresses, invoice status and shipment status.
We are well experienced in providing both simple and complex solutions tailored to individual requirements.
Dynamic pages - we build your site using ZOPE which allows us to re-use elements of your site to ensure a constant look and feel to all of your pages.
Site Statistics - we provide you with comprehensive analysis of what visitors look at when they're on your site and where they were referred from.
Search page - choose search facilities and visitors can search your site.
Customer Registration - we can allow your customers to register before they can gain access to certain information on your site.
Website Marketing & Search Engine Optimisation:
It is very important that your website gets indexed in the major search engines and receives targeted traffic. After all, it is no use having a fantastic website if nobody can find it.
We have considerable experience in search engine marketing and website promotion. We are, therefore, well placed to advise you on the appropriate strategy for your website.
There are various methods we can use to get your website noticed, including pay per click schemes, paid inclusion, targeted web traffic, keyword and site content optimisation. Please contact is for further details and a free quote.
We have a variety of Internet Marketing plans that can be implemented. It depends upon many factors including the level of competition that already exists on the Internet for a given product/service, whether foreign language promotion is relevant, whether secondary domain marketing may be appropriate, etc. Only when we sit down with a client and make a full assessment are we able to formulate a plan and give a quotation on costs.
The following, however, will give a guideline of the levels of promotion.
GOLD PLAN - for businesses committed to maximising the potential that the Internet can offer them, particularly in the field of export trade. An individual package is put together for each client, providing a combination of intensive, focused Internet marketing techniques, including multiple URL and foreign language strategies. We also offer support with export trade enquiries (eg. assistance with German and French language and aspects of international banking/payment procedures).
SILVER PLAN - for clients who require focused Internet marketing including multiple URL strategies but with the emphasis just on English speaking markets (ie. where no foreign language marketing or assistance or export trade support is required).
BRONZE PLAN - optimisation of one, main URL and submission to the top search engines including selected paid indexations.
All our Internet Marketing plans operate for a minimum period of 12 months.
Who is the Website Update & Maintenance service for?
Our Website Update & Maintenance service is ideal for websites that just need a one-off update, either to bring the site up to date or improve search engine rankings, or to install a new feature like a shopping cart or forum. This service will also suit websites that may require updating every now and then (for example 3 or 4 times a year) for websites that need regular updating, it may be a better to use our
CMS package for example to update news, articles or special offers on a daily, weekly or monthly basis.
How does it work?
All you need to do is decide what you want changed or added to your site, email all the details to us, and we'll do the rest. If your site ever needs updating again later on, we'll already have all the information we need to ensure a quick response.
How quickly will my website be updated?
For the initial update, most updates are completed within a few days of receipt of the content and other information we require to access your site. Larger updates take slightly longer but we do try to get updates done as quickly as possible and will usually be able to give you a more accurate idea once we know exactly what is required. If you have asked for a continued maintenance service, then most updates after the initial update are completed within 48 hours of receipt of the content (and often the same day!).
How many updates can I have?
Initially we will agree what needs to be done straight away and provide a quote for that. If you need further changes to your site later on, we'll let you know long it will take and what it will cost. If you've opted for a maintenance plan, you can have as many updates as you like. You tell us what you want done and when you want it done and we'll arrange a maintenance plan around that.
Web re-engineering
If you already have a website, and would like to redesign your website to match your current organisational needs and requirements, we undertake the redesign process for you. Apart from redesigning, we will tune the website to scale to your future requirements thus making the website as dynamic as possible.
Do you like your existing website? Or is your existing website ready for an overhaul?
Come on, be honest, does your website really work? Are you getting the more sales or the increased customer satisfaction? No? Well, rather than letting your site languish, it is now the right time to give it a tune up!
We pride ourselves in the challenge of reengineering our clients' existing websites with a new look and new functionalities, better navigation and easy maintenance.
Many organizations are saddled with applications based on older web development technologies and inflexible architectures and developed years ago. We reengineer legacy applications for our customers on the basis of state-of-the-art technologies. To provide efficiency and quality in reengineering, we deploy our framework for automating script-based language reengineering.
Our reengineering methodology provides the following:
- conversions and migrations from one environment to another
- reverse engineering of applications
- rehosting of applications
Development of an Internet Marketing Plan
Within the sphere of web development an Internet Marketing Plan details the very important steps required to get you from where you are to where you want to be. It helps to differentiate your company and make your services distinct from similar Internet businesses. Our skilled Internet Marketing Managers will compile and develop an Internet Marketing Plan for your Web site which will embrace the following:
- Situation Analysis, which is necessary to position you firmly in the market. We will thoroughly study the situation that you are facing and will help you to track the trends which are taking place.
- SWOT Analysis. We will evaluate your strengths, weaknesses, opportunities and threats in order to create the right marketing and promotional strategy.
- Market Analysis. We will study the top 3 to 5 of your rivals and review their strengths, methods and web presence.
- Promotional and Marketing Tactics will include:
- SEO
- development of a submission strategy
- target customer search phrase analysis
- link-exchange, banner-exchange
- development of your own affiliate program (optional)
Types of Promotion
The main purpose of this marketing campaign is significant increase in the number of leads to your site which will result in augmentation of demand for products and services you offer. The main point is to make everybody aware of your presence! We combine two types of site promoting - search optimization and search promotion. Vast experience of our Internet Marketing Managers team guarantees the ascent of your site in search engines' hierarchy.
Search Engine Optimization
This stage of SEO follows the process of complex analysis related to creation of an integrated marketing plan which would cause growth of your site rating in search engines. It is based on the results of the analysis and includes:
- Lists of pages for which SEO is recommended will be created.
- We'll compare the most popular keywords (they will be provided by the analysis) to the content of already existing pages, select the most appropriate keywords, elaborate a content optimization strategy (according to the client's requests). 3-5 main keywords will be chosen for each page (according to the topic or just randomly). Two aspects are critical here:
- client's requests
- keywords popularity.
- Content will be processed. All the possible content changes for the optimized pages should be agreed with the client.
- Source pages will be processed: titles, meta-tags, alts, etc. They should meet search engines' demands (especially Google's).
- (optional) Copyright services (content amplification) will be performed - they are necessary when a page with number of words less than 200 requires optimization. This is an indispensable condition for the SEO process as it's connected with the search engines' requirements.
- Optimized pages will be examined by Quality Assurance specialists and via particular sites intended for optimization check-up.
- (optional) Cross links will be added where they are necessary, provided it does not affect functioning of the site. Moreover, mandatory for the optimization links to other pages of the site will be displayed on each page.
- (optional) New pages will be added, if necessary, to the site and cross links between newly-created and original pages will be established (this will be performed in contact with the client).
- Report on what has been done will be prepared.
Search Engine Submission
- Lists of pages for which promotion is recommended will be created.
- We'll submit your site index to the DMOZ category, which has its own editor. Google Directory Search will be used in the process of searching for the most relevant category and your rivals' position within it. After that, search engine submission to the most appropriate category will be fulfilled.
- If a site contains pages which may be of some interest separately, they will also be submitted to a respective DMOZ-category.
- Site index will be submitted to regional subject categories of different search engines.
- Manual search engine submission to Lycos and Altavista will take place.
- Automatic submission of a site to variety of other search engines and catalogs will be performed.
- (optional) Your rivals' external references analysis will be done. We'll also list categories of sites with links that seem useful for promoting our client's site.
- (optional) Site will be submitted to all available sites in accordance with the selected categories. We'll perform implementation of the accumulated data during submission of similar sites.
- (optional) We'll create several versions of press-releases and a list of news-sites categories where a press-release may be placed. We'll keep in touch with the site owner to get assistance in defining the topics of press-releases. We'll also implement the accumulated data while submitting similar sites.
- (optional) Press-releases will be submitted to the news sites.
- We'll make a report for our client. The report is supposed to depict all the fulfilled procedures - detailed description of performed work accompanied by presentation and analysis of the acquired results.
The service includes careful, intelligent search engine submission.
